THE CHALLENGE
Pencom is a global manufacturing and engineering firm that produces mechanical and aerospace components to various organizations all over the world; one of which includes Cisco. Their marketing was in need of a fresh look and didn't fully showcase the organization's products, services, and capabilities.
THE SOLUTION
During my time at Pencom, I was tasked with creating a new fresh look for their brand and all their marketing materials. Additionally, I worked as a project manager to delegate new website design projects between management and our web team. I also provided product photography for various marketing materials.
THE RESULTS
The new marketing materials I provided allowed the sales team and engineers to accurately represent the organization and increase sales. All marketing materials were used online and distributed worldwide including in the U.S.A, Mexico, Brazil, and China. Below are some of the marketing materials I produced.
PENCOM GLOBAL OVERVIEW
The Global Overview is a booklet that showcases Pencom's full capabilities. This was one of the most important marketing materials for the organization as it supported the sales department with acquiring new clients. The new look was clean and the design was based on the company's logo and brand colors.
Sheet Metal Industry
Hardware Brochure
Hardware Brochure
The goal of this brochure was to showcase how our components are used in the sheet metal industry - in this case, computer servers. The design was kept on brand by using the company's logo colors and design.
Technical Product Flyers
Technical flyers were also important marketing materials I produced for Pencom. Each flyer focused on a specific mechanical component and went into more depth from an engineering perspective. In order to ensure full accuracy and meet compliance, I worked closely with the Director of Product Development to produce these. I was also tasked with providing product photography for these flyers.
