THE CHALLENGE
Nautical Access Boating Club is an extension of Passage Nautical and is located in the San Francisco Bay Area.
The challenge consisted of two parts.
1. To create an exclusive presentation for the boating club that potential prospects would access upon filling out a form (on the main Passage Nautical website) to learn more about the club and sign up. Tracking analytics was also important for the client.
2. To create a comprehensive marketing campaign to promote the launch of the new Nautical Access Power Boating club to potential prospects.
THE SOLUTION
1. The presentation was created using the CRM platform, HubSpot. The presentation mimics a website, which is easy for prospects to navigate but it also keeps it exclusive. Because the process and the presentation were created using Hubspot, the client was also able to track analytics from every step of the process. The process goes as follows:
A. The prospect fills out the main form on the Passage Nautical website.
B. They then receive an automated email with the exclusive link to the presentation.
C. They're able to sign up for the club in the presentation.
D. On the back end, the staff is notified about where that prospect is in the signup process. They would then proceed to reach out to the prospect as needed.
Below are samples of the signup process and the club presentation.
2. As part of our comprehensive marketing campaign email marketing, social media, videos, and social media ads (not included in this presentation), signs, and trade show materials were created to promote the launch and open house for the club. Below are also some samples of promotions I created.
THE RESULT
Prospects began signing up for the club. Because the process was well thought out it created a smooth process for prospects to sign up for the club. It also reduced any unnecessary stress for staff about any prospects not being followed through. Additionally, we were also able to track analytics so we could see how we could improve future marketing efforts. Finally, because I created the presentation using HubSpot (a resource the client already had) the client was able to save quite of bit of money compared to if we purchased any additional resources for this.
Nautical Access Presentation & SignUp Process
email marketing
Below are samples of two marketing emails that introduced the club and also announce the boating club open house to our email subscribers.
Video Promotion
Before the video promotion below was created I did a test shoot with the client. We then had a professional videographer shoot this video based on the feedback provided from the test shoot. I then took the final footage and added an intro, music, copy, an outro, and did the final edits. This video was used in the boating club presentation, on the Passage Nautical website, in email campaigns, and in social media ads.
Outdoor signs
This video features signs and flags I designed for the club. These live at Jack London Square in Oakland, CA.
SOCIAL MEDIA CAMPAIGN
Below are samples of social media posts and reels that I created to promote the club and open house.
REEL CAPTION
Enjoy your ultimate weekender 😎 🛥
With a balanced blend of detail and comfort, the Beneteau Antares 9 is built to help you enjoy more time on the San Francisco Bay. Modern and stylish yet comfortable, functional, and practical – she has everything you need for your perfect day on the bay. 🌉
Now explore the bay with this beauty in our Nautical Access Boating Club. For more information and to join go to the link in our bio.
But hurry because if you sign up by January 31st, 2022 you'll get 2 months off your monthly dues. Just pay your initiation fee. Mention this post when joining to receive this one-time offer.
With a balanced blend of detail and comfort, the Beneteau Antares 9 is built to help you enjoy more time on the San Francisco Bay. Modern and stylish yet comfortable, functional, and practical – she has everything you need for your perfect day on the bay. 🌉
Now explore the bay with this beauty in our Nautical Access Boating Club. For more information and to join go to the link in our bio.
But hurry because if you sign up by January 31st, 2022 you'll get 2 months off your monthly dues. Just pay your initiation fee. Mention this post when joining to receive this one-time offer.
REEL CAPTION
Join the power of fun on the bay! 🛥
Dreaming about joining the boating lifestyle but not ready to own?
Now you can join and create new fun memories exploring one of the world's most iconic boating areas for a fraction of the cost.
Join us tomorrow for our Nautical Access Power Boat Club Open House, from 11am - 3pm (at Jack London Square), and check out our fleet of fun Beneteau powerboats.
To sign up and for more info go to the link in our bio.
Dreaming about joining the boating lifestyle but not ready to own?
Now you can join and create new fun memories exploring one of the world's most iconic boating areas for a fraction of the cost.
Join us tomorrow for our Nautical Access Power Boat Club Open House, from 11am - 3pm (at Jack London Square), and check out our fleet of fun Beneteau powerboats.
To sign up and for more info go to the link in our bio.
REEL CAPTION
Ready To Have Fun On The San Francisco Bay? 🛥
“I joined the boating club because I wanted to get on the water outside of sailing and not have the additional responsibilities of the boat beyond taking it out.
The instructor was great and he was able to custom fit to my level of experience. I enjoy the ability to get on the bay easily almost anytime and the access to boats has been great.
Sam has been awesome to work with! I’m really enjoying the club. It’s a totally awesome way to get on the water and try a variety of powerboats!”
-Obadiah O.
Nautical Access Club Member
Go to the link in our bio and sign up for our boating club today!
“I joined the boating club because I wanted to get on the water outside of sailing and not have the additional responsibilities of the boat beyond taking it out.
The instructor was great and he was able to custom fit to my level of experience. I enjoy the ability to get on the bay easily almost anytime and the access to boats has been great.
Sam has been awesome to work with! I’m really enjoying the club. It’s a totally awesome way to get on the water and try a variety of powerboats!”
-Obadiah O.
Nautical Access Club Member
Go to the link in our bio and sign up for our boating club today!
